It’s January. It is cold and gloomy, yet everywhere I go, I see women wearing a lot of black! Why is that?
Many say because it is easy — it goes with everything, they feel thinner and it is chic. I agree with all of that, and there are plenty of studies that confirm those feelings and opinions that wearing black clothing makes you appear more attractive, intelligent and confident. It is a powerful color and everyone wants to be perceived as reliable, serious, and self-assured, particularly in a job interview, first date or in the business arena. I recently came across a report that found 48% of women surveyed favored black as a color of confidence.
I remember in my days of showroom sales, while working with the finest stores in the country, that if a buyer saw black as the sample, that is what they would order. After other colors were shown, black items always sold at a 3 to 1 level, for both wholesale and retail sales. They saw it, ordered it, and knew that it would sell.
We know black is easy and popular. But is it the right color for YOU?
Colors definitely leave impressions. People have thoughts on red, which I often wear. Why am I frequently in red? Every time I wear it, people will comment on how great I look in that color. So, why wouldn’t I want to be seen in it? Let’s not forget that it also attracts attention. Picture being in a sea of black at your next networking event, and then noticing a woman in red — you won’t miss her!
As a personal stylist and wardrobe consultant, I can tell you that color matters.
When choosing what color to wear think about:
- Do you wear black well?
- If it is not your best color, can you warm it up with the right accessories?
- Do you want to stand out, or blend in?
- Where are you going?
- How do you want to be perceived?
Although I love putting my clients in red, I realize not everyone is a fan. Royal blue, and jewel tones (Amethyst, Ruby, Emerald) are striking on most people. They work so nicely with gold or silver accessories, and will bring people closer to you because color is inviting. It also softens our features. I remember my client Jill trying on a red dress; she looked in the mirror and said, “I look awesome in red, who would have known?”
So ladies, try something new! If you're not sure, ask a friend or someone whose opinion you trust. Even when you are all in black, dare to add a scarf and notice how it brings out your eyes, has you looking brighter, or even younger. It is such an easy way to elevate your look and your mood. Cold and gloomy days lend themselves to trying something new and taking a few baby steps outside your comfort zone.